The Nielsen Company, a media-research firm, which measures media exposure on TV and online, performed a first-of-its-kind study this summer for ranking the popularity of NFL teams based on each team’s local and national TV rankings, how often they’re mentioned on the Internet and how many visitors they attract to their official team websites.
The report, dubbed the Nielsen Sports Media Exposure Index, is the company’s first attempt to classify pro-football teams in four categories during the 2009 regular season: local team ratings, gross national TV audience, online buzz volume, and monthly unique audiences to official team websites. Teams in each category were assigned a score, with the top rank worth 100 points and each subsequent ranking assigned a lower weighted score based on its distance from the top. Final team rankings were calculated using the sum of scores across all four categories, and then indexed with the highest total equaling 100.
It’s no surprise to see the Bucs pulling up the rear in such a report, as support for the team has waned over the past several years due in large part to the on field product, the preconceived notion the Glazer’s are siphoning money to pay down the debt of Manchester United and the lack of faith fans have in the direction the team is headed, with head coach Raheem Morris at the helm.
Below are the entire rankings for all 32 NFL teams.